Number five: This is a great one. A whole new camera system built into iPhone 4.
Now everybody loves to talk about things that are very tangible when it comes to photography, like megapixels.
But we tend to ask the question: how do we make better pictures?
And there are different things. Megapixels are nice but what cellphone cameras are really about is capturing photons,
because the cameras are so small, the sensors are so small, the lenses are so small that it's all about capturing photons and low-light photography.
So what we've done is we've gone from a 3-megapixel to a 5-megapixel sensor.
But we're using something that has been shipping for a while in larger cameras
but it's fairly new to smartphones and that is what's called a backside illuminated sensor.
It's a way of getting a lot more photons to the sensor by getting some of the wiring and stuff out of the way.
In addition to that, when most people increase their megapixels they make those pixels smaller.
When you make pixels smaller they capture less photons.
What we've done is we've gone from 3 megapixels to 5 megapixels we've kept the pixels the same size, 1.75 microns.
And so they don't capture less photons per pixel and we have more pixels.
We've got a 5X digital zoom built into the camera app.
Of course, what we pioneered tap to focus and we've got an LED flash built in.
And the pictures that we're taking off this are pretty remarkable.
Of course, you can do portrait and landscape, you can see the digital zoom right there.
And these are pictures that are taken right off the iPhone 4,
they haven't been touched in any way and it shows you -- it shows you what kind of quality we're able to get.
Again, these are completely unretouched.